Pricing
Pay for value at the moment value is delivered.
A one-time setup fee per workspace covers the tracking plan + GTM deploy + verifier walk. A small monthly subscription per workspace covers ongoing drift watch + self-healing selectors. Volume discounts apply automatically as you add workspaces.
Paste any URL. OnTracks generates a tracking plan, the synthetic verifier walks it. Export the plan as a PDF to share with your client. No credit card.
Setup fee scales down as your account grows: $499 for your 1st–4th workspace, down to $199 once you have 50+. Charged when you click Deploy live.
Event-volume bracket. Light (≤500K events/mo) is $39. Heavier traffic pays proportionally. Auto-bumps next billing cycle when crossed.
Setup fee (one-time, per workspace)
Charged when you click Deploy live on a demo workspace. Covers: tracking plan generation, GTM container deploy, verification walk-through, and the first 30 days of selector watch + self-healing.
| Workspaces in account | Setup fee | Who pays this band |
|---|---|---|
| 1–4 workspaces | $499 | Your first agency clients |
| 5–19 workspaces | $399 | Small agency scale |
| 20–49 workspaces | $299 | Mid agency |
| 50+ workspaces | $199 | Large agency |
Monthly subscription (per workspace, by event volume)
Each workspace gets its own monthly subscription based on the events it ships. Light is the default for new workspaces; brackets auto-bump on the next billing cycle when traffic crosses the threshold.
| Bracket | Monthly event volume | Monthly price |
|---|---|---|
| Light | ≤ 500K events / mo | $39 / mo |
| Standard | 500K – 2M events / mo | $69 / mo |
| Heavy | 2M – 5M events / mo | $129 / mo |
| Very heavy | 5M – 25M events / mo | $349 / mo |
| Enterprise | 25M+ events / mo | Custom (sales) |
Annual: −17% (2 months free) on everything recurring, add-ons included. Setup fees are always charged once.
Volume discount (auto-applied)
Stacks with the setup-fee band scaling. Setup fees aren't coupon-discounted — the band ladder above is the setup-fee discount mechanism. Volume coupons apply to every recurring monthly item, add-ons included.
| Live workspaces | Discount on monthly subs | Activation |
|---|---|---|
| 1–4 live workspaces | 0% | — |
| 5–19 live workspaces | 10% | Auto-applied |
| 20+ live workspaces | 20% | Auto-applied |
Annual billing available at 17% off (2 months free) on everything recurring, add-ons included — setup fees are always charged one-time at full price.
Add-ons
One add-on = one job, switched on per workspace. Stacks with any monthly bracket; cancel anytime from the workspace without losing the data.
Intelligence
from $29 / mo per workspaceUnderstand what your visitors do and why: per-visitor IA briefs · top in-site searches · UTM attribution · cross-page funnel · behavior segments → CAPI export · multi-touch attribution (Q3 2026).
| Base bracket | Intelligence | Total base + add-on |
|---|---|---|
| Light | $29 / mo | $68 / mo |
| Standard | $49 / mo | $118 / mo |
| Heavy | $99 / mo | $228 / mo |
| Very heavy | $149 / mo → $249 when attribution ships | $498 → $598 / mo |
| Enterprise | Included in the negotiation | — |
Multi-touch attribution (5 models): committed Q3 2026, included in Intelligence. When it ships, the Very heavy bracket moves from $149 to $249/mo — pre-announced here; no other bracket moves.
Read the full Intelligence overview →Platform reliability guarantee
We don't offer a general money-back guarantee — the free demo workspace + plan preview is the trial. What we DO commit to: a refund if the platform fails to deliver on any of these five documented cases — setup fee + first month on the first four, the add-on month on the fifth.
- Planner failure
OnTracks couldn't generate a tracking plan within 30 minutes of your Deploy click.
- GTM deploy failure
The platform couldn't push tags to your GTM container — auth, permissions, or API errors.
- Synthetic verifier red
The post-deploy walk-through reports tags not firing, parameters missing, or CAPI not dispatching.
- Selector anchor failure
Within 7 days of go-live, fewer than 80% of verified events fire on real visitors.
- Add-on failure
A paid Intelligence month produced nothing usable — zero briefs generated while sessions exist, or an empty funnel while events exist. Refund of that add-on month only.
What's NOT covered: changes of business circumstances (client churned, agency direction changed), disagreement with the proposed plan (the unlimited free demo + plan preview is when you decide), disagreement with the content of the briefs (the covered case is the add-on producing nothing at all), dissatisfaction with features we don't claim to offer, or tracking that worked at deploy but degraded later (selector watch + self-healing covers ongoing maintenance as part of your monthly subscription).
Lifetime per account; one claim per Stripe Customer. Documented full mechanics in our internal business-model.md §2.5.
What this looks like for typical agencies
Setup fees front-load Year 1; monthly subscriptions are the ongoing footprint. Volume discounts kick in automatically at 5+ live workspaces.
| Profile | Workspaces | Setup fees | Monthly | Year 1 total |
|---|---|---|---|---|
| Freelance media buyer (1 client, low traffic) | 1 Light | 1 × $499 = $499 | $39 · no discount | ~$967 |
| Small agency (5 clients, mostly Light) | 4 Light + 1 Standard | 4 × $499 + 1 × $399 = $2,395 | $(4 × $39 + $69) × 0.9 ≈ $203/mo | ~$4,830 |
| Mid agency (20 clients, mixed traffic) | 15 Light + 5 Standard | 4 × $499 + 15 × $399 + 1 × $299 = $8,280 | $(15 × $39 + 5 × $69) × 0.8 = $744/mo | ~$17,200 |
On annual billing (−17% on everything recurring), the mid-agency profile above saves ~$1,500/yr.
FAQ
Why no flat-monthly tiers?
What counts as an event?
What happens when my workspace's bracket bumps?
Can I cancel?
What's the refund policy?
Are there extra usage fees?
How does annual billing work?
Try it before you pay anything.
Demo workspaces are free and unlimited. Paste any URL, watch OnTracks propose a tracking plan, review it, share it with your client. You only pay when you click Deploy live.