Pricing
Free until you deploy.
Then, per site: $499 one-time setup, plus $39–$349/mo by traffic. Prices in USD, excl. tax. No card to start.
What the price covers
- Your tracking plan
- GTM container deploy
- Dimensions and conversions registered in your GA4
- Post-deploy check on the live page
- Event collection and dashboards
- Selector re-scan, on demand
- One-click re-anchor proposals
- Which tags stopped firing, daily
Every site starts at $39. The bracket follows the site's own traffic.
Setup fee and volume discount
The bands stack, they don't replace each other: 8 live sites cost 4 × $499 + 4 × $399 = $3,592, not 8 × $399.
| Live sites (demos excluded) | Setup fee, per site | Discount on monthly |
|---|---|---|
| 1–4 sites | $499 | Full price |
| 5–19 sites | $399 | −10% |
| 20–49 sites | $299 | −20% |
| 50+ sites | $199 | −20% |
The discount applies to base subscriptions and the add-on, and updates on your next invoice when your site count changes.
Monthly subscription, per site
One subscription per site, not per account.
| Bracket | Monthly events | Monthly price |
|---|---|---|
| Light | ≤ 500K events / mo | $39 / mo |
| Standard | 500K – 2M events / mo | $69 / mo |
| Heavy | 2M – 5M events / mo | $129 / mo |
| Very heavy | 5M – 25M events / mo | $349 / mo |
| Enterprise | 25M+ events / mo | Custom |
An event is a visit plus each interaction recorded on it — page views, clicks, scroll milestones, site searches, dataLayer and e-commerce pushes. Counted over a rolling 30 days; a site moves up one bracket at a time, from your next invoice.
If OnTracks can't deploy or verify your tracking at go-live, claim your setup fee back from the site's billing view.
What's covered →What this costs you
Setup fees are one-time; the monthly is what stays. Illustrative, at the rates above.
| Profile | Sites | Monthly | Year 1 total |
|---|---|---|---|
| Freelance media buyer | 1 Light | $39 / mo | ≈ $967 |
| Small agency | 4 Light + 1 Standard | ≈ $203 / mo | ≈ $4,830 |
| Mid-size agency | 15 Light + 5 Standard | $744 / mo | ≈ $17,200 |
Intelligence add-on
$29 – $249 / mo per siteWho your visitors are and what they did: AI briefs per session · site searches · UTM attribution · funnel by status step · behaviour segments exported to Meta Custom Audiences · multi-touch attribution, 5 models.
| Bracket | Intelligence | Base + Intelligence |
|---|---|---|
| Light | $29 / mo | $68 / mo |
| Standard | $49 / mo | $118 / mo |
| Heavy | $99 / mo | $228 / mo |
| Very heavy | $249 / mo | $598 / mo |
| Enterprise | Included at Enterprise | — |
FAQ
Can my monthly change without warning?
No — and the price is never discovered on the invoice. Nothing is billed per call or per action: the monthly follows the site's volume bracket, add-on included. Your dashboard shows the exact new amount before it bills. Moving up is automatic; moving down needs one click from you.
If a deploy fails, what do I get back?
If OnTracks can't produce a plan, deploy it, or verify it firing on real visitors, you file the claim yourself from the site's billing view — no ticket, no waiting. Setup fee refunded, subscription stopped, nothing further charged.
Covered cases →Am I locked in?
No. The subscription is monthly, per site: no minimum term, no cancellation fee, no annual contract. The setup fee is one-time and stays paid; the monthly stops when you stop.
Do I pay for all my sites at once?
No. Everything is billed per site: a demo costs nothing, and a site's setup fee is what puts it live. You pay at the pace you take sites live.
Start with one site.
Create your account, add a site and its URL, read the plan, then decide. No card.